Rose provides a snowy backdrop, the Truckee River is perfect for a float through town, the slopes are less than an hour’s drive and the rocky cathedrals of Yosemite National Park are a legitimate long-weekend road trip option. Reno residents know location is key-and they take full advantage of the natural assets that help earn their city a #2 ranking for Instagram Hashtags among small U.S. But it’s not just gamblers taking a chance on the “Biggest Little City in the World.” Increasingly, it’s tech companies and highly educated young workers, who come for the jobs and stay for the enviable location (Lake Tahoe is less than an hour away) and accompanying year-round outdoor lifestyle. By night, its neon-lit casinos help Reno to the top spot for Nightlife among our small cities. Is it any wonder that young talent is pouring in? By day, this sun-drenched town at the feet of the snow-capped Sierra Nevadas earns its #16 rank for Weather. A casino town goes all in on art, culture and innovation.
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